Selling Yarn Online with Wooden Spools and Shopify

Recently, Skigen.Digital completed a significant Shopify online store upgrade for popular Denver-based yarn eTailer, Wooden Spools. 

Wooden Spools is a store which offers yarn, fabric, and knitting and quilting supplies. The store quickly gained popularity, and soon, nationwide customers, hearing of the store from their friends and online communities, began calling to purchase items over the phone. Of course, this lead to Wooden Spools creating it's first online store on Shopify in 2013. 

Only four years later and Wooden Spools' online store was in need of attention. The original Shopify theme used for the site felt outdated and was inadequate for handling the now large assortment of yarn and fabric sold via the online store. The store was difficult to shop, unless the user knew what they were looking for. Overall, Wooden Spools thought the experience was lacking and wanted to invest in an upgrade to better compete. 

Skigen.Digital reviewed the site and discovered numerous experience optimization opportunities. From this analysis, a list of recommendations was turned into a plan of action, centered around creating a fresh look and feel for the store. 

A redesign proposal was soon approved, and work began. A new theme foundation was selected, which offered more presentational options, a powerful facet-based browse navigation, better promotional opportunities, extensive control, full responsive compatibility, and overall, a fresher, more modern look. 

To take advantage of many of these new capabilities, data enhancement on the catalog was also necessary. During the course of this project, Skigen.Digital implemented numerous efficiencies to reduce the operational burden of managing the catalog, including automation and custom logic. 

The newly upgraded Wooden Spools Online Store launched in April 2017 to the great satisfaction of the client!

For this project, Skigen.DIgital supplied:

  • Strategic consulting
  • Shopify upgrades
  • Shopify theming
  • Shopify Liquid development
  • Responsive design
  • User experience optimization
  • Image editing
  • Graphic design
  • Copywriting

Click for more information about Skigen.Digital's Shopify Design & Development Services

Visit the new and check out our work!




Why It's Smart to Hire A Professional Web Developer

Occasionally we are asked by a prospective client something along the lines of “Why do I need to hire you when I could use the easy website builder I saw advertised on TV?”

Those ads imply you could have a great website in a few minutes with just a couple clicks. And maybe, just maybe, if you just use one of their fill-in-the-blank templates, it could be as easy as they claim. But, it will also be generic and functionally-limited, which will be frustrating when you can’t get it to work how you want. Then you may find out it really isn’t capable of doing what you want, and now you’ve just wasted a bunch of (valuable) time going down a dead-end path. And, even if you do get a website set up yourself, how can you be confident it was done correctly and isn’t causing you to lose opportunities ?

Building an effective website is a complex, multi-disciplinary project involving numerous components and moving pieces. Tasks associated with website development nearly always include : 

  • Copywriting
  • Branding
  • Photography & image editing
  • Graphic design
  • Search engine optimization
  • Social media integrations
  • Mobile compatibility
  • Accessibility
  • Conversion & user experience optimization
  • Analytics
  • & many more

The website builder you saw advertised won’t do any of those things! But, a good professional web developer like Skigen.Digital will handle all of these details.

Really though, the main reason to hire a web developer is the same reason you’d hired a professional to do anything: you want great results you will feel confident in, and, you (wisely) prefer to spend your valuable time on matters more meaningful to your existing abilities.

There is no doubt most people are capable of learning how to build a website. But there is also no doubt most people are capable of learning how to be a personal trainer, craftsman, accountant, welder, lawyer, doctor, or any other skilled trade. When you need something done right, you hire the appropriate professional to do it for you, and websites are no different.

Why? Well for one, the devil is in the details; the little nuances, tricks, and pitfalls necessary to do the best job possible can only be gained from investing a significant amount of time experiencing success and learning from failures. Author Malcolm Gladwell wrote in his book “Outliers” that it takes 10,000 hours to achieve mastery in a field, which is five years of full-time, 40 hour a week focus. 

You’ve got goals; do you really want to invest your precious time into learning the intrinsics of a skill which is most likely irrelevant to your primary objectives ? Of course not!

When you invest in a website built by a company like Skigen.Digital, we take the time to understand your goals and find the most direct path to achieve them as rapidly and successfully as possible. We’ll save you time and stress so you can spend your time focusing on what matters most to achieving your dreams. You will be confident your website is correctly engineered, optimized, and certainly not an obstacle to your success. We’re available so when you have a question or an idea, you can bounce it off us and get knowledgeable advice you can trust.

If you need a great website for your business or organization, get in touch today for a free consultation! 

Green Mountain Beer Company

Green Mountain Beer Company is a brand-new brewery located in Lakewood, Colorado. Specializing in German and Belgian style beers, the owners of Green Mountain Beer Company connected with Skigen.Digital to create a website to advertise and market the business. 

With only a week before the grand opening, Skigen.Digital accepted the challenge. To reduce development time and ensure long-term stability and management, Skigen.Digital recommended using Squarespace as the platform to power the new website.

In less than seven days, Skigen.Digital built and launched an awesome website for Green Mountain Beer Company, on the day of the grand opening!

For this project, Skigen.Digital provided:

  • Squarespace site development
  • Photography
  • Graphic design
  • Email system
  • Google Calendar Integration Shopify store by Skigen Digital

Skigen.Digital is proud to announce the launch of our newest Shopify eCommerce site,!

Liberty Wristband created a cool hands-free dog walking device designed to make walking your dog a hands-free experience, but without sacrificing any control. The device features a novel quick-release catch for easily latching your pet's leash, but also makes it easy to release it quickly should you need to let go for any reason.

Founded by a US Navy veteran, Liberty Wristband makes walking your dog easier and more comfortable. The company's prior site was built on a self-hosted platform that was cumbersome to use and difficult to find support for. When the owner contacted Skigen.Digital, we recommend Shopify due to it's power, flexibility, and ease of use.

For this project, Skigen.Digital provided:

  • Shopify Site Development
  • Product Photography
  • Marketing Strategy
  • Graphic Design
  • Copywriting
  • Google Apps : New Shopify Online Store by Skigen.Digital

R.E. Lee Co ("Lee") is a brand of accessories and tools for professional pipe fitters and pipe welders based in Denver, Colorado. Since 1918, Lee has been manufacturing their products in the USA, which have come to be trusted by generations of pipe workers. 

Lee came to Skigen.Digital to help upgrade their original eCommerce website based on OS Commerce. Lee felt the site was outdated, difficult to use (for both customers and staff), and most importantly, was causing lost revenue and sales.

After we analyzed the site, we agreed that the site needed a complete overhaul and proposed moving forward with a new site based on Shopify. Lee approved our proposal and we immediately began work on the new 

In less than 30 days, Skigen.Digital produced and launched a brand new Shopify eCommerce site for Lee.  

The new RELeeCo.Com Shopify Site by Skigen.Digital

The new Shopify site features:

  • Clean, responsive design
  • Clear, optimized shopping experience
  • All new imagery & refreshed product descriptions
  • Strong on-site SEO 
  • Powerful administrative interface

If you're looking for a great online store for your business, Skigen.Digital, based in Denver, Colorado, specializes in developing quality online stores powered by Shopify, click here to learn more about how we can help your business succeed online with Shopify!

Check out the new online store! Launches

Luminous Electric, a Skigen Digital Services client, has launched their brand new website 

Luminous Electric is a Littleton, Colorado electrical company servicing home, residential and industrial customers. Skigen Digital created their new website featuring a crisp responsive layout ensuring the new site is viewable on any device. 

In addition to developing a website for Luminous Electric, Skigen Digital has also provided cloud business applications including Google Apps for Business and Freshbooks. Further, Skigen Digital produced business cards for owners Cameron and Luke. 

We wish Luminous Electric good fortune in their new business endeavor!