Occasionally we are asked by a prospective client something along the lines of “Why do I need to hire you when I could use the easy website builder I saw advertised on TV?”
Those ads imply you could have a great website in a few minutes with just a couple clicks. And maybe, just maybe, if you just use one of their fill-in-the-blank templates, it could be as easy as they claim. But, it will also be generic and functionally-limited, which will be frustrating when you can’t get it to work how you want. Then you may find out it really isn’t capable of doing what you want, and now you’ve just wasted a bunch of (valuable) time going down a dead-end path. And, even if you do get a website set up yourself, how can you be confident it was done correctly and isn’t causing you to lose opportunities ?
Building an effective website is a complex, multi-disciplinary project involving numerous components and moving pieces. Tasks associated with website development nearly always include :
- Photography & image editing
- Graphic design
- Search engine optimization
- Social media integrations
- Mobile compatibility
- Conversion & user experience optimization
- & many more
The website builder you saw advertised won’t do any of those things! But, a good professional web developer like Skigen.Digital will handle all of these details.
Really though, the main reason to hire a web developer is the same reason you’d hired a professional to do anything: you want great results you will feel confident in, and, you (wisely) prefer to spend your valuable time on matters more meaningful to your existing abilities.
There is no doubt most people are capable of learning how to build a website. But there is also no doubt most people are capable of learning how to be a personal trainer, craftsman, accountant, welder, lawyer, doctor, or any other skilled trade. When you need something done right, you hire the appropriate professional to do it for you, and websites are no different.
Why? Well for one, the devil is in the details; the little nuances, tricks, and pitfalls necessary to do the best job possible can only be gained from investing a significant amount of time experiencing success and learning from failures. Author Malcolm Gladwell wrote in his book “Outliers” that it takes 10,000 hours to achieve mastery in a field, which is five years of full-time, 40 hour a week focus.
You’ve got goals; do you really want to invest your precious time into learning the intrinsics of a skill which is most likely irrelevant to your primary objectives ? Of course not!
When you invest in a website built by a company like Skigen.Digital, we take the time to understand your goals and find the most direct path to achieve them as rapidly and successfully as possible. We’ll save you time and stress so you can spend your time focusing on what matters most to achieving your dreams. You will be confident your website is correctly engineered, optimized, and certainly not an obstacle to your success. We’re available so when you have a question or an idea, you can bounce it off us and get knowledgeable advice you can trust.
If you need a great website for your business or organization, get in touch today for a free consultation!